Let’s Move Beyond the Chatbot
While ChatGPT's conversational interface initially felt magical, we're now trapped in an era where every tech company has bolted an AI chatbot onto their products. But the real opportunity lies not in more chatbots—it lies in embedding AI into sophisticated, task-oriented interfaces that respect users' workflows, context, and expertise. The next wave of AI-native products shouldn't aim to replace existing tools with generic chat windows. They should seamlessly enhance the software we already use, transforming AI from a novelty into an invisible but powerful creative partner.
When ChatGPT first arrived, the chat interface felt fresh—almost magical. For the first time, anyone could type a question, a prompt, or even a vague musing into a box and get back something surprisingly coherent, sometimes even profound. It was playful, frictionless, and conversational.
That novelty gave generative AI its mainstream moment. The chat paradigm was simple enough to onboard millions and powerful enough to hint at something revolutionary. But novelty doesn’t scale, and magic doesn’t sustain workflows. We're now stuck in a chatbot trap. Every major tech company has now bolted an AI chatbot onto their products—Microsoft has Copilot, Google has Bard, Slack has Claude, and seemingly every startup has their own variation. Each promises revolutionary capabilities, but they all share the same fundamental flaw: they force users to stop what they're doing, open a chat window, and attempt to translate their needs into a prompt.
The real opportunity now lies in embedding AI into sophisticated, task-oriented interfaces—not as a gimmick, but as a deeply integrated assistant that respects the user’s intent, context, and expertise. Especially for power users, the current paradigm is failing, and failing spectacularly.
The chat interface is a productivity bottleneck—a useful metaphor for conversation—but a terrible interface for complex work. The next wave of AI-native products shouldn’t aim to replace existing workflows with generic chatbots. They should embed AI inside the workflow, augmenting tools like notebooks, CRMs, design software, IDEs, and dashboards.
The Power of Context
The tight integration of AI into the user’s workspace not only allows users to leverage AI without context switching, but it provides the model with the crucial context awareness needed to become a creative partner to the user. Instead of operating in a vacuum, the AI can draw on the surrounding information—the document being written, the code being edited, the data being analyzed, or the customer record being reviewed—to offer more relevant, precise, and timely contributions.
This transforms the interaction from a disconnected Q&A into a dynamic collaboration, where the AI isn’t just responding to isolated prompts but actively supporting the user's broader goals. The result is a smoother, more intelligent workflow—one that feels less like issuing commands and more like working alongside a trusted assistant who understands the bigger picture.
Nonlinear Interaction
Nonlinear interaction means breaking free from the rigid, turn-based structure of chat. In most current interfaces, each interaction is treated as a one-way exchange: you ask a question, the AI responds, and the thread continues forward. But real work is rarely linear. Creative and analytical tasks require detours, iterations, backtracking, and branching exploration.
Users don’t just want to react to AI output—they want to revisit earlier steps, tweak specific parts of a prompt or dataset, fork different approaches, and compare outcomes side by side. The interaction model needs the ability to maintain multiple concurrent threads of exploration, to branch and merge ideas, to version and rollback changes. They want a workspace where ideas can evolve in parallel, not a conveyor belt of prompts disappearing into a scrolling void.
The Path Forward
Ultimately, AI should enhance existing workflows—not replace them with inferior interaction patterns. The best AI tools won’t ask users to leave their environment or reframe their problem in prompt-speak. They’ll meet users where they are, elevate their work, and disappear into the background when not needed.
The next generation of AI tools will be judged not by how well they chat, but by how seamlessly they integrate into our existing workflows. We need tools that:
- Preserve context and maintain state across sessions
- Support branching and versioning of AI-assisted work
- Provide granular control over AI involvement
- Integrate naturally with existing software ecosystems
- Respect user privacy and data sovereignty
The chatbot era served its purpose—it showed us what was possible. Now it's time to build something better.