Monopoly Power

Judge Amit Mehta ruled with the United States Department of Justice (DOJ), finding that Google has monopoly power in the search and advertising markets. This finding is hardly a shock. It has been an open secret for years that Google pays Apple an astronomical amount of money each year to ensure that Google search is the default in Apple's Safari browser. In 2022 alone, Apple paid Google over twenty billion dollars. While I have no qualms with the ruling, the Department of Justice is overreaching in a few of their suggested remedies.

A forced sale of the Chrome browser would do little as a remedy toward reducing Google's monopoly power and raises logistical questions about how such a deal would be structured, given that any sale hinges on finding an interested buyer. Companies that could realistically afford to purchase Chrome, such as Amazon, are facing antitrust scrutiny.

Despite their simple appearance, web browsers are incredibly complex applications that must adhere to a myriad of continually evolving web standards. These high development and maintenance costs are the reason most browsers are only one piece in a company's application portfolio – it's extremely difficult to monetize a browser directly without linking it to other services. Therefore, any company that could purchase Chrome would face the same ugly monetization incentives – such as aggressively selling user data to third parties – that we currently have.

Chrome is built from Chromium, an open-source software project created and largely maintained by Google that serves as the backbone of many popular web browsers, including Microsoft Edge. Would Google still be permitted to maintain Chromium, and if so, what is stopping Google from forking the project and creating another browser?

This remedy proposed by the DOJ fails to directly address the lack of competition in the search market. The lack of competition is rooted in the deals Google has made with other companies to keep Google search the default – and often only – search engine on many platforms.

The Tyranny of Expectations

Over the last decade, we’ve witnessed significant consolidation among technology companies. What was once a landscape full of small upstarts vying for dominance has amalgamated into a few unmovable pillars, setting the direction for the entire tech sector. These companies, namely Google, Microsoft, and Apple, have used their power to prevent disruption in the industry. The dominance of tech giants has often stifled competition and innovation, as their vast resources allow them to acquire potential competitors or replicate their products swiftly. This consolidation has led to a tech ecosystem where a handful of companies control vast swathes of data, infrastructure, and consumer attention. Their extensive user bases and integrated ecosystems make it challenging for new entrants to gain a foothold, as the barriers to entry are extraordinarily high. It’s difficult to remember a time when the technology landscape favored the new upstart over these powerful incumbents; however, AI, with its transformative potential and rapid pace of advancement, represents a unique challenge to this status quo.

Startups like OpenAI benefit from a clean slate, unencumbered by legacy products and consumer expectations. This freedom allows them to push boundaries and take risks established companies might avoid. The agility and willingness to embrace failure in AI experimentation can lead to breakthroughs that tech giants, focusing on stability and reliability, may miss. Today’s tech giants are tethered to existing consumer expectations built from years of using their products. Consumers don’t have these same baked-in expectations for upstarts like OpenAI, giving them far more leeway to experiment with an immature technology where results are often unpredictable. Users shrug when ChatGPT provides a result containing gibberish, but a result from Google Gemini instructing people to eat rocks sparks outrage. Ironically, a long track record of creating polished user experiences creates a tyranny of expectations that hurts their ability to innovate with immature, unproven technology.

The long-term future of the tech industry rests on the adaptability of these giants to the AI-driven paradigm shift. Will they leverage their resources to innovate and stay ahead, or will they become victims of their success, unable to move swiftly enough to embrace the new possibilities AI offers? I am confident that Google, Apple, and Microsoft, with their vast resources and established positions, are not at immediate risk of losing dominance. However, artificial intelligence presents an opening for smaller, more nimble competitors in a way we haven’t seen in years. The key is for these giants to recognize the potential of AI and use it to their advantage, ensuring their continued relevance and dominance in the industry.

The Road to AGI is Longer Than You Think

In 1965, Time Magazine made bold projections about the wonders awaiting us from the burgeoning field of technology. While we have seen technological wonders in the last 50 years, almost none of the predictions featured in the magazine came to pass:

"Men such as IBM Economist Joseph Froomkin feel that automation will eventually bring about a 20-hour work week, perhaps within a century, thus creating a mass leisure class. Some of the more radical prophets foresee the time when as little as 2% of the work force will be employed, warn that the whole concept of people as producers of goods and services will become obsolete as automation advances. Even the most moderate estimates of automation's progress show that millions of people will have to adjust to leisurely, 'nonfunctional' lives, a switch that will entail both an economic wrench and a severe test of the deeply ingrained ethic that work is the good and necessary calling of man."

Technology experts continue to overestimate the positive impact of technological advances on the average person. In fact, many recent pronouncements have a very similar ring to the quote above. This line of thought is particularly pervasive in the Artificial Intelligence space today. It's understandable that these sweeping claims are appearing anew – perhaps no other technological advancement has advanced so rapidly since the dawn of the information era. While these accomplishments are remarkable, the fantastical claims that artificial general intelligence (AGI) is just around the corner is incorrect for several reasons.

"The Last Mile"

Nearly every seasoned engineer is familiar with the 90/10 rule, which states that 90% of the work required to finish a project will take roughly 10% of the timeline. The last 10% of work will consumed 90% of the time. While this rule of thumb isn't always a perfect indicator, we see this play out repeatedly.

Five years ago, Tesla appeared poised to deliver a fully autonomous Level 5 vehicle in the next few years; however, the cars manufactured today remain at a humble partial automation (Level 2). Microprocessor design is another example. Transistor size has decreased far more slowly over the last decade than in previous decades. Each successive decade has seen a decrease in speed with which transistors have shrunk. As it turns out, Moore's Law has a limit. This slowed progress mainly stems from significantly more difficult engineering problems as density increases beyond a certain point. Quantum effects such as electron tunneling, where electrons can pass through an extremely thin gate, suddenly become major roadblocks.

Challenge Parity

The trajectory of progress is uncertain and often veers off in unexpected directions. For instance, while the digital age promised enhanced connectivity and access to information, it also gave rise to issues like misinformation, cyberbullying, and digital addiction – challenges that were scarcely anticipated as we heralded the arrival of the internet area. This tendency to overlook potential pitfalls in the face of new technology underscores a common shortfall in our predictive mental models: they often mirror the current zeitgeist and neglect the nuanced complexities of the future.

Systematic Underestimation of Inequality and Corporate Greed

The predominance of Silicon Valley as a hub for technological innovation and prediction can create a skewed perspective on the future of technology. The region's unique ecosystem of venture capital, start-ups, and cutting-edge research tends to foster an echo chamber of ideas and optimism, primarily driven by those who benefit most from technological advances. This demographic, often composed of affluent, technologically savvy individuals, may not fully grasp the broader social and economic challenges faced by less privileged communities worldwide. Consequently, predictions from this vantage point can overlook crucial issues such as digital divides, access to technology, and the varying impacts of automation on different socio-economic groups.

While the advancements in technology we have seen in recent years are impressive, we must approach predictions about the future of technology with caution. The road to AGI is longer than we think, and we must be mindful of the potential pitfalls and challenges that may arise along the way. It is important to consider the impact of technology on all members of society, especially those who may be less privileged. By taking a more nuanced and inclusive approach to technological progress, we can ensure that the benefits of these advancements are more widely shared, and that we are better prepared to address the challenges that lie ahead.

Apple, the DOJ, and the DMA

While technology evolves at a breakneck pace, regulatory bodies designed in a bygone era of slow, incremental progress often find themselves in a perpetual game of catch-up. This dynamic is particularly evident in the United States Department of Justice’s (DOJ’s) scrutiny of Apple, a company known for its stringent control over its ecosystem. The complaint highlights five examples of “suppress[ing] technologies that would have increased competition among smartphones.” The complaint centers on accusations of the company suppressing technologies that could have increased competition in the smartphone market.

The Department of Justice cites five primary examples:

  • Suppressing Third-party Super Apps: By limiting the capabilities and integration of third-party applications, Apple effectively restricts the potential for all-in-one solutions that could compete with its services.

  • Blocking Cloud-streaming Apps: Apple's App Store policies have been criticized for limiting the functionality of cloud-streaming services, potentially stifling innovation and competition.

  • Preventing Third-party Messaging Apps from Achieving Quality Parity with Apple Messages: This practice allegedly undermines consumer choice by disadvantaging alternative messaging platforms.

  • Artificially Limiting Connectivity of Third-party Smartwatches: By doing so, Apple ensures that its own smartwatch remains the most compatible and feature-rich option for iPhone users.

  • Denying Access to Third-party, Cross-platform Digital Wallets: This restriction potentially limits the financial services ecosystem available to Apple device users, keeping them within Apple's proprietary Wallet app.

These allegations suggest a strategic effort by Apple to maintain its dominance in the smartphone and related markets by hindering competitors' ability to offer viable alternatives to consumers.

A Misguided Comparison to Microsoft's Antitrust Case

The complaint also makes a controversial comparison to the 1998 antitrust case against Microsoft, implying that the ruling against Microsoft paved the way for Apple's success in the smartphone era. This oversimplification overlooks the seismic shifts in technology, particularly the advent of mobile computing and smartphones, areas where Microsoft initially lagged. Apple's rise was less about Microsoft's constraints and more about seizing the opportunities presented by new technologies and consumer demands.

A Constructive Path Forward

The challenges and controversies surrounding the DOJ's approach to regulating Apple underscore a fundamental truth: litigation and investigations alone are not sufficient to foster a healthy, competitive tech ecosystem. What is needed is a clear set of industry expectations, codified into law by Congress, that balances innovation with fair competition. This legislative approach should be informed by a deep understanding of technology, a commitment to consumer welfare, and a nuanced appreciation of the global competitive landscape.

We must strive for a regulatory framework that is as dynamic and innovative as the technology it seeks to govern, ensuring a future where competition thrives, and consumers benefit from a wealth of choices.